CUSTOMER STRATEGY 
to attract & keep the right customers and build a world class brand reputation
​.
4 Powerful Strategies that will transform
your marketing & sales effectiveness
1. ONLINE OPPORTUNITY & COMPETITOR RESEARCH

Get clarity about where the opportunities are and what you need to do if you want to compete and grow your business. Clarity leads to confident and far reaching action.
2. BRAND IDENTITY & POSITIONING WORKSHOP

Defining & designing your distinct customer value promise based on authentic brand values is a must in this new-world market place. Using the Difference Map as a framework, we can help you stand out from the crowd.
​​3. CUSTOMER JOURNEY MAPPING & PROCESS DESIGN

Mapping the customer journey is a powerful way of stepping back from the functions of sales and delivery to design a customer journey that fulfils your customer promise, makes you distinctively different to the rest and gets you team working powerfully together to increase conversion and retention of the right kind of customers.

​​4. INTEGRATED MARKETING SYSTEMS DESIGN & BUILD

Designing and building an effective, integrated marketing system based on a compelling and distinct proposition / message, using the right tools can be challenging. There are so many ideas and tools bombarding us every day. 

The secret is to think about it an engagement journey, using campaigns to get found, attract, nurture, convert and retain. Then decide what tools to use and make sure they are well designed for their purpose. 

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